LEGO® Website Redesign & Concept – UI/UX Case Study

Project Overview

The LEGO® Website Redesign & Concept is a modern, interactive, and technically unique digital experience that reimagines how the LEGO universe could exist online. My goal was to explore what a LEGO website would look like if every single element were physically “built” from LEGO bricks — from backgrounds and UI components to text and interactions. This project is not a template and not a graphic mockup: every element is built live using HTML, CSS, and JavaScript.

The Concept

The core idea is that the entire website is constructed from LEGO elements:

• 2D LEGO pixel tiles
• 3D LEGO objects
• hybrid 3D→2D rendering
• Technic-inspired mechanical styles

For non-LEGO content, I developed a sticker system, allowing any external graphic to be placed into the LEGO environment as a custom sticker. The result is a playful, interactive, and fully modular web experience that can adapt to any LEGO theme.

Key Features

• Editable LEGO tiles – moveable, replaceable, rotatable elements
• Sticker Book System – hundreds of stickers with a book-style UI
• SmartSnap Tiles – automatic “stud alignment” based on LEGO logic
• Switchable stud styles – Standard, Technic, DUPLO, and Custom
• Dynamic Color Mixer – full LEGO palette + custom color spectrum
• Glow-in-the-Dark mode – highlights glowing LEGO elements
• Bright / Dark modes in LEGO style
• Zoomable LEGO Buttons – inspired by LEGO instruction manuals
• Pattern Creator – edit shadows, opacity, texture and density
• Dynamic grid system (based on a 26×26 px LEGO plate)
• Magnetic blocks – offset-compatible snapping
• Complete LEGO UI Kit with dozens of interactive components

UI/UX Approach

I aimed to design an interface that is:

• faithful to LEGO
• playful and tactile
• visually “buildable”
• fully customizable
• technically functional, not just conceptual

Nearly every component reacts in real time:

colors, stickers, textures, UI states, and patterns can be changed like pieces in a digital LEGO toolkit.

Visual System & Styleguide

Automatic LEGO-style typography – text transforms into LEGO-like characters

Cera Pro + LEGO typography hybrid

LEGO color palette + extended custom colors

2D / 3D / hybrid rendering styles

Clean, grid-based visual system

Extensive UI Kit (inputs, dialogs, select boxes, sliders, overlays, sticker tools, etc.)

Carousel & Discovering

The main carousel allows:

rapid switching between LEGO themes browsing custom backgrounds loading unique theme-based content dynamic page-level transformations The entire carousel is built from LEGO “blocks,” with fully replaceable elements.

Editable Stickers

The sticker system enables:

selecting any LEGO-based UI element browsing stickers with a book-style interface changing background color and size integrating brand logos and custom graphics This feature brings modular personalization to every LEGO theme.

Glow-in-the-Dark Interactions

Glow-in-the-Dark elements function as a content filter:

one click dims the entire website and highlights only glowing LEGO parts. Perfect for hidden-object ideas, scavenger hunts, or interactive reveals.

Patterns & Customization

Every visual element of the page can be modified:

opacity shadow LEGO stud type color pattern and texture 2D / 3D / Technic style The Pattern Creator enables users to create and save custom LEGO patterns.

Grids & Layout

The layout is based on a custom 26×26 px LEGO plate grid:

pixel-accurate positioning LEGO-compatible stud logic automatic alignment perfect scale consistency This ensures each page remains visually coherent and authentically LEGO.

Technology

HTML

CSS (dynamic generation)

JavaScript

Custom LEGO Rendering Engine (2D / 3D / hybrid)

Custom snapping & pattern system

All screens and UI components are generated in real time — no Photoshop compositions.

Conclusion